YWCA USA – Graphic Design & Branding Strategy
When Alejandra Y. Castillo, Esq went from being the first Hispanic-American woman to lead the Minority Business Development Agency (MBDA) where she helped secure financing in excess of $19 billion, and creating or retaining over 33,00 jobs to becoming the new CEO of the YWCA USA she was on a mission for change. With being on of the “Top 100 Influential Latinos in the U.S.” she used her wit and reached out to her community to support her team where they were spread thin and we were there to help.
Supporting them in everything from brand conceptualizing, logo design, business plan design, video content creation, to animations, we were there to support them every step of the way.
Providing them with a dedicated brand and marketing strategist who managed their freelance team who created over 65 pages of designs, logos, video animations and a podcast brand within 14 days.