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Corporate Digital Transformation – Time Investment Company

Time Investment came to Ease with a vision to take a company that has been in business since 1981 into the future. Time Investment is a family-owned and operated third party lender that has funded almost $1 billion in loans. They have done this largely through traditional and nontechnical processes. This creates barriers as you grow and at the end of 2019 Time Investment made a decision to utilize Ease to undergo a company-wide digital transformation.

We were able to build them a team that took them from concept all the way through the deployment of a new business model that would take them over $1 billion in lending by the end of 2020.

Talent Sourced From Ease

corporate digital transformation
 
In the image above you will see how we thrive by working on the second horizon of growth to support digital transformation teams. We provide you access to top remote talent that will expand the capabilities of your internal team members. 
 

corporate digital transformation

 
We utilize the three box innovation process to do this effectively with our clients. If you review the diagram above you will see how this works.
 

 

Time Investment chose to build their entire marketing, design, sales, advertising, and development team with ease.

 

  • Remote Director Of Sales: 12+ month contract (former top 1% mortgage broker in the US)
  • Remote Director Of Marketing: 12+ month contract (5-time founder)
  • Remote Content Marketer: 12+ month contract
  • Remote Media Buyer: 12+ month contract (worked with WebFlow & Lumen5)
  • Remote Lead Designer: Dedicated OnDemand Designer (experience working with large financial institutions like Chase)
  • Remote Project Manager: 12+ month contract (formerly at Amazon)
  • Remote UI/UX Designer: Dedicated OnDemand (formerly at Kohls and Wells Fargo)
  • Remote Frontend Developer: 12+ month contract
  • Remote Backend Developer: 12+ month contract
  • Local OnDemand Videography Team

Getting Started

 

Every individual that is granted access to the Ease community must start by taking a cognitive and DISC assessment. This 30-minute assessment will allow us to index their culture, understand how they communicate and to better match them with talent that will thrive within their culture.

 

 

Cognitive and DISC Assessment

Identifying The Problem

 

Once we have established these core characteristics about the business we then begin our discovery process. In this case, Time Investment was eager to find new ways to digitize its entire consumer experience. In all of their decades in business, they had never focused on building a digital experience. The team needed to understand the challenges that users were facing and how they could create a digital solution to the problem. They had two unique user types that span across a multitude of industries.

 

 

End-User Challenges

  1. The Dealer/Service Provider: This can be a home improvement business, dental office, cosmetic surgeon or even a water treatment business.
  2. The Consumer/Lender: This is the dealers’ consumer that is purchasing the service or product.

Once the team had a clear understanding of the pain points of each user they could then build a solution for those problems. The solution was to switch from a traditional business to becoming a revolutionary Fintech based in West Bend, Wisconsin.

The team would have to manage projects that would support a multitude of departments with Time Investment.

Rebranding

The first step was to redesign the brand of time investment. Their original brand did not embody the characteristics of their new identity. The team also collaborated to create a culture logo that would capture the core values to be marketed within the business.

 

 

Before (top left), New Culture Logo (top right), New Brand Logo (bottom center)

User Experience Design

MVP Journey Map

 

The team then worked together to design a user flow and user experience funnel. The first thing that the design team focused on was the MVP journey map. This led to user flow and web map modeling:

 

 

TIC User Flow

 

We have a very experienced design team supporting TIC that followed the industry best practices from start to finish. This led to them working seamlessly in conjunction with TICs internal design team. Ensuring to follow every step from low fidelity design to full design and usability testing.

 

 

TIC Low Fidelity Design

 

TIC Web Design

 

This allowed the development team to be able to easily build a site that matched with the long-term goals of the organization.

 

Syncing Everyone Up

 

Ease Dashboard

Our Ease Dashboard allows for everything to be broken into individual projects. Allowing for great visibility on projects, variability on talent support, and increase velocity through having a tech-enabled team. This is what allowed us to rebrand and bring TIC’s new identity to market in only 90 days. Once the site was completed the market team began getting to work.

  • A freelance video team was deployed to shoot 16 videos for marketing ads.
  • SEO and SEM collaborated to create Search Insights Reports that created the foundation of the companies initial campaigns.
  • 15 Landing Pages we made for consumer funnel testing.
  • 9 unique single image ads were designed to support media buying and social campaigns.
  • On-Page Seo Strategy was deployed
  • Social Marketing Strategy was launched
  • and much more.

Ease Partner Perks Network

We know that both our corporate partners and talent that we connect them with need to access the best technologies on the market. This is why we have partnered with companies like Hubspot, SproutSocial, Configura and Steelcase SmartTools. This allows for everyone in our community to get the best rates on the technologies that they need to be successful. If you have any technologies that you use and think that we should partner with please let us know.

Time investment was able to get the best rate on the market for their Hubspot license through Ease. Giving them the tools that they needed to drive success through the new platform that they have created.

The Future Of Time Investment with Ease

Time Investment has chosen to make Ease their dedicated digital talent partner. Over the next 12 months, their team of top remote talent will focus on driving the success of their new virtual loan origination system. This success would not have been possible without Ease.

The talent within the geographical area of Time Investment was not the best fit for the organizations’ goals. Ease allowed them to eliminate the barriers of distance or bias and to chose the right person and placed them in the right seat. This team will now work with Time Investment to take them over $1 billion in lending. While also helping them to expand into three new industries around the nation.

This time next year Time Investment will be the largest family-owned third-party lender in the United States thanks to the support of their Ease team. This will be a long-term partnership that will allow for Time Investment to be adaptable by having the world’s top talent at their fingertips.

We would love to provide you with this same experience when you are thinking about a digital transformation. Our goal is to understand your vision and to connect you with the right people that can bring it to life.

If you are interested in learning more please don’t hesitate to reach out.

Learn More 
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Speakpulse Product Hunt Launch

speakpulse-logo

When we first connected with Speakpulse they were in the process of developing their Minimal Viable Product(MVP). This was their first company and they wanted to make sure that they created something that matched their target consumers needs. Creating an application that is a full loop software that helps students and job seekers get ahead through strong communication skills, with higher confidence, and without fear of face-to-face interaction.

Our job was to create a go-to-market strategy that would place them in front of their ideal consumers, position them as a leader in the market and to help them achieve international notoriety on the day of their launch. A task that many companies strive for but at times don’t know where to began or how to leverage the right channels even after they find it.

Our Ease concierge took the time to understand Speakpulse’s desired target consumer. Learning where they spent their time online and what it would take to get them involved in the conversation. Allowing them not only to test the product but to also provide feedback and even share the application with other experts that would provide feedback as well. 

 

The destination that we found that would be best suited for this was ProductHunt. Our concierge came up with a strategy that would bring together the founders, freelancers and product reviewers. 

A strategy that lead to Speakpulse becoming the #2 product of today on ProductHunt. The #1 destination online for product reviews and here is how we did it:

  1. We created a new brand identity that would give Speakpulse a voice. A voice that would ask the consumers what challenges they faced related to speech and what type of features they would look for in an app that could solve those problems.
  2. Following that we also reached out to one of the top hunters on ProductHunt to ask his feedback about the application. While also showing him the traction and conversation around the Speakpulse app already. This created interest and eventually lead to him agree to be the one to hunt the app. Who your hunter is accounts for 70% of the exposure and value that you get from ProductHunt. We knew this and how vital it was to find a top hunter so we asked for advice which lead to interest.
  3. We then selected a launch date for the Speakpulse to go live online. We monitored the traffic of ProductHunt and picked the highest traffic day to launch the product at midnight. Giving us a full 24hrs to gain maximum traction online. 
  4. After selecting the date we mobilized a street team of peers and online influencers who’s opinions would carry wait when chiming in.
  5. We also created a Facebook Chatbot that qualified and funneled leads into the application and also made them aware of the ProductHunt launch date.
  6. We launched and began notifying those in our community that the Speakpulse application was live on ProductHunt. Within the first hour Speakpulse was the #1 product on ProductHunt and held that position for over 12hrs. 
  7. After an entire day we received notice that Speakpulse had become the #2 product of the day and that it would be featured in the newsletter going out to over 100,000 people. 
KPIs:
  • Speakpulse Achieved over 750 download in 24hrs
  • Reached over 300,000 people in 7 days
  • Developed a new consumer product allowing speech pathologists to offer speech services to those on the app in need.
  • Over 30% of the users stated that they would like to receive this service when asked.
This was one of our most successful campaigns and a strategy that we can now duplicate for other startups looking to find a scalable way to go-to-market with early success. The exact type of traction that startup investors like to see.
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One Workplace – CET Designer Solution

one workplace

One Workplace came to us looking for a way to expand their talent reach outside of their geographical area. Talent within the San Francisco area is extremely expensive because of the highly inflated cost of living. Each year talent is moving outside from the area so the highly in demand talent such as the CET Designer that OWP uses have become hard to find.

This is a challenge that many companies face that are based within primary markets. A challenge that we have a great deal of experience with solving. Providing companies of all sizes access to our Ease Dashboard that allows for them to post jobs within it. Then their talent is filter using the following process:

  • We first took the time to understand the hiring team and their personality traits using psychometric, cognitive and skills assessments. The same assessments that we have each of our freelancers take to ensure that they are the right culture fit. 
  • After this we created a database of highly skilled CET Designers that had the right skills and personalities to succeed while working remotely. 
  • After this we reached out to Configura CET & Steelcase to establish a partnership that would allow us to be the first and only freelance marketplace to grant freelancers an on-demand license to CET and Steelcase Smart Tools Plugin.
  • This allowed us to create a unique marketplace that gave One Workplace access to talent outside of the San Francisco area. Giving them access to thousands of new CET Designers and saving as much as 40% per hire in the process. 
We were able to succeed at this by leveraging our proprietary freelance management system designed for managing large scale creative projects across geographical areas. Allowing teams to scale up and down as quickly as they need to and using our algorithm ensure that each team member added to those teams is both the right skill and culture fit.

With this model we can help large scale Interior Design organizations save millions of dollars per year by outsourcing work to the top CET designers in the US without sacrificing quality and accuracy. 

 

We are now expanding this offering to other Commercial Interior Design companies to connect them with the talent they need. Creating more jobs and giving those in non primary markets access to primary market jobs with Ease.

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Ugly’s Bar & Grill – Restaurant Marketing

uglys-rebrand-project

Ugly’s came to us looking to rebrand itself as the city of Milwaukee was preparing for some massive changes in 2012. The entire downtown area was being reshaped and they wanted a brand that would match the energy of this new generation. 

 We took the Ugly’s duck brand that they had and turned it and the name into something more. Focusing on giving the word “ugly” a whole new meaning, a name that defined the weekend warrior of the millennial generation. A group that works all week with an eye on the weekend, only to wake up the morning after and say…,”man things got ugly last night.” A statement that gave birth to the #getugly and our work began.

We came up with a strategy and deployed a full team of freelancers that delivered, logo design, business card design, menu design, videorgaphy, photography, social media content management, Facebook Ads, event marketing, POS marketing campaigns, influencer marketing, partnership marketing.

We also created a digital ticket sales funnel to build them the largest Halloween Party in the state of Wisconsin for 6 years with over 2,000 attendees per year.

This was one of our earliest and biggest projects that helped Ugly’s grow from $40,000 per month to $250,000+ per month in just 8 months. Leading to their continued success as our client for 8 years and growing to now be the only local bar in the new Milwaukee Bucks Deer District.

See our work and the journey we all went on together below.

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GenoPalate – Influencer Marketing

 

GenoPalate had just raised over $2,000,000 in funding and were ready to attack the market. They came to Ease looking for a marketing solution that would be customized to meet their needs. A company focused on healthy eating, personalized just for you based on your genetic nutrition recommendations.

Our concierge took the time to set with them and understand not only their needs but also how their consumers think as well. Conceptualizing an influencer marketing strategy, building a freelance influencer pool, supply chain system, project management system and freelance videography team to go live with. 

 

Reaching 2.5 million customers per month while creating a brand that is known to a new body of customers within international markets.

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gener8tor – Design & Video Animation

gener8tor is one of the nations fastest growing turnkey platforms for the creative economy that connects startups, entrepreneurs, artists, investors, universities and corporations. While growing at this rate they needed some added resources when launching their newest accelerator program in the Minneapolis market. 

Seeking to attract 5 of the best startups focused on insurtech to invest $100,000 in and provide them with office space and access to gener8tor’s global network of mentors and investors. 

Our concierge strategists understood their needs and built a freelance team to support them in creating graphic animations, video content, and with acquiring over 8,000 emails of insurtech founders and leaders to assist in seeking the next unicorn investment in insurtech to add into their fund.

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YWCA USA – Graphic Design & Branding Strategy

YWCA Branding Project

When Alejandra Y. Castillo, Esq went from being the first Hispanic-American woman to lead the Minority Business Development Agency (MBDA) where she helped secure financing in excess of $19 billion, and creating or retaining over 33,00 jobs to becoming the new CEO of the YWCA USA she was on a mission for change. With being on of the “Top 100 Influential Latinos in the U.S.” she used her wit and reached out to her community to support her team where they were spread thin and we were there to help.

 Supporting them in everything from brand conceptualizing, logo design, business plan design, video content creation, to animations, we were there to support them every step of the way.

 

Providing them with a dedicated brand and marketing strategist who managed their freelance team who created over 65 pages of designs, logos, video animations and a podcast brand within 14 days.